Nike It is a US sporting goods manufacturer, formerly known as Blue Ribbon Sports, which was established on January 25, 1964. It officially became Nike, Inc. on May 30, 1971. It mainly produces sports shoes, sportswear and sporting goods, and sells it under its own brand, including Nike, Air Jordan, Nike Golf, Team Starter, etc. It also includes its wholly-owned brand Converse. The most familiar brands for the brand include the Just Do It and Swoosh logos.
Adidas has its roots in Germany but we are a truly global company. Around the world we employ nearly 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year we produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2017 we generated sales of € 21.218 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But we keep things simple, lean and fast. And we will use this approach now to give an overview of what our company is all about.